The Sales tab

Salg is about deals: what is in flight, what will close, and what you are losing.

⟦Salgsprognose⟧ projects the period from open deals weighted by stage probability, with a Beste tilfelle and a Tillit. It is only as honest as your stage probabilities: Edit your pipeline in the builder.

⟦Pipeline etter fase⟧ and Pipeline-dekning answer whether there is enough in the pipeline at all. Coverage is pipeline against target — the number that tells you in month one that the quarter is already at risk, while there is still time to do something.

⟦Vinn/tap-analyse⟧ gives Vinnrate, Gj.snitt avtalestørrelse and Gj.snitt. vunnet avtale.

⟦Tapsårsaker⟧ is the most useful thing on the tab and the most often empty. Watch {{recorded}} av {{total}} tapte avtaler har en årsak — with reasons recorded on a third of lost deals the breakdown is not evidence, it is a sample of whoever bothered. Get the coverage up first, then trust the chart. Tapt til and Tap per team break it down further.

⟦Leadkonverteringstrakt⟧ and Leadkildekvalitet — Konvertering etter kilde with a Kvalitetspoeng — tell you which sources are worth paying for. A source with high volume and a poor conversion rate is costing you selling time, not making you money.

⟦Bidrag per person⟧ splits the period by person. Read it with the loss reasons beside it: a low win rate with "price" against every loss is a pricing conversation, not a coaching one.

⟦Ikke angitt⟧ and Uten team mark records missing the field being grouped on, and are worth fixing at source rather than ignoring.