Subscriptions

Tilgjengelig i alle planerÅpne i DealJourney

A subscription is one customer's ongoing agreement to pay for something on a repeating basis. Administrer abonnementsplaner og kundefornyelser from Abonnementer in the sidebar.

The Subscriptions page in DealJourney

Subscription versus product. A product is the thing you sell and lives in the catalogue. A subscription is a named customer paying for it, with their own start date, price and term. One recurring product supports many subscriptions.

Subscription versus opportunity. An opportunity is the deal to win. A subscription is what exists once it is won and the customer is being billed. Marking an opportunity as won is normally where a subscription starts.

Every subscription carries a status. Aktiv means it is running and counting towards recurring revenue. Pauset means billing is suspended but the agreement stands. Churnet means the customer has left.

Churn is a real event, not an absence. A subscription that stops being billed without being marked churned quietly overstates your recurring revenue and never appears in churn analysis, so the number you use to judge the business stays wrong, in the flattering direction. Record the ending.

Renewals. Fornyelsesdato is derived (Startdato + avtaleperiode), and Automatisk fornyelse decides what happens when it arrives. Fortsett fakturering etter den opprinnelige avtaleperioden. Without auto-renewal the agreement lapses at the end of its term, which is either what you intended or a silent loss.

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