The Marketing tab

Marknadsföring reports on what your campaigns did: Skickat, Öppningar, Klick and Avregistreringar.

⟦Senaste kampanjer⟧ lists them with Typ, Skickat, Öppningar and Klick, and Engagemangstrend — E-postengagemang över tid — shows whether it is getting better or worse over time.

Use the unique figures. Unika öppningar and Unika klick count people; Öppningar and Klick count events, so one enthusiastic reader can flatter a campaign considerably.

Open rates are the least trustworthy number here. Mail clients that fetch images automatically inflate them, and clients that block images deflate them, so the same campaign can report very differently to two audiences. Clicks are sturdier. What actually happened afterwards — leads, meetings, deals — is sturdier still, and lives in the Sales tab: The Sales tab.

Watch unsubscribes as a rate, not a count. A rising unsubscribe rate is the audience telling you the frequency or the relevance is wrong, and it is the number that predicts deliverability trouble before your open rate falls. See Consent, unsubscribes and deliverability.

⟦Kanalmix⟧ — Fördelning mellan marknadsföringskanaler

A locked tab means the marketing platform is not enabled for your workspace: Turn features on and off.

The figures are cached for speed — Cache — so Uppdatera cache if you have just sent something and want it counted now.

⟦Inga kampanjer hittades⟧ means nothing was sent in the selected period. Widen it before concluding anything is broken.