The Revenue tab

Revenue is about recurring revenue, so it is driven by subscriptions rather than by closing deals: Subscriptions.

⟦Current MRR⟧ with MRR Trend is the headline. {{count}} customers beside it stops you reading growth as health when it is really one large customer.

⟦Growth vs Churn⟧ breaks the movement into Base MRR, Expansion MRR and Churn. This is the chart to look at, not the total: MRR that is flat because expansion exactly cancels churn is a very different business from MRR that is flat because nothing is happening, and the total cannot tell them apart.

⟦Net Revenue Retention⟧ — NRR — is existing customers' revenue this period against the same customers' revenue last period, with new customers excluded. Above 100% means your existing base grows on its own. It is the single most telling number on the page, because it is the one you cannot improve by selling harder.

⟦ARPA Trend⟧ is average revenue per account. Rising ARPA with flat customer numbers is upsell working; falling ARPA with rising customers usually means discounting.

⟦Revenue by Plan⟧ shows where the money actually sits, which is often not where the attention goes.

Revenue or Sales? Revenue counts recurring money that exists whether or not anyone sold anything this month. Sales counts deals closed. A deal won today may add nothing to MRR this month, and MRR can fall in a month with excellent sales. See Which reports tab answers your question.

Empty charts — No MRR trend data available, No NRR data available — usually mean too little history in the selected period rather than a fault. NRR in particular needs a full previous period to compare against.