Read Google Ads results

Google Ads reporting reads advertising data; it does not create, pause or edit campaigns. It uses the same reports, spend import and pilot switch as Read Meta advertising results, so a workspace that cannot see Meta reports cannot see Google reports either.

Connect an account

Open Forbindelser in the Marketing sidebar and find Google Ads. An administrator selects Forbind Google Ads and signs in with a Google login that can see the advertising accounts. Access through a Google Ads manager account works: its client accounts are listed too. If the server is not set up for Google yet, the section says so and nothing can be connected.

Choose the accounts under Konti, der skal importeres and select Gem valgte konti. Only selected accounts are imported. A Testkonto label marks Google test accounts. Importer nu imports the last 90 days of campaign spend; hosted environments refresh selected accounts hourly and revisit the last 28 days, because Google revises recent conversions.

If Google access is revoked or expires, reports keep their saved results and ask you to Forbind Google Ads igen. Afbryd removes the stored access and stops imports; reports and synced spend already imported stay.

When the status is Forbundet, no further Google sign-in is needed. Use Importer nu to refresh the data. Optional Forbind Google Ads igen and Afbryd actions are under Flere handlinger beside the connection status. Google chooses the identity verification method; DealJourney does not require a passkey.

Read the reports

Open Overblik or Betalte annoncer and pick the Google account in the account list. When both Meta and Google accounts are selected, each entry shows which one it is. Dates use the Google Ads account's timezone and amounts use its currency.

Campaigns drill into Annoncegrupper, and ad groups into ads. Opdelinger offers Netværk and Enhed for Google accounts; Google reports age, gender, country and placement in a different way, so those are not offered. Ad previews and the side-by-side ad comparison are Meta-only for now.

Klik are clicks on the ad. Spend is the cost Google reports in the account currency; taxes, fees and invoices can differ. Konverteringshændelser chooses which of Konverteringer, Alle konverteringer and Visningskonverteringer show as columns, each with its cost, and its value where Google reports one. They follow the conversion actions set up in that Google Ads account and are never added together. They are not confirmed CRM signups, customers or revenue.

Skjul inaktive works as described in Read Meta advertising results. Google keeps a separate status per level, so an ad counts as inactive when its ad group or campaign is paused or removed, even if the ad itself is still enabled. A campaign that has reached its end date counts as inactive too.

Synced Google spend appears once in Budget and is maintained by the connection. Do not enter the same media spend again by hand or by CSV. Use Tilknyt marketingkampagne beside a Google campaign to attach its spend to a broader CRM campaign.