Choose which marketing channels you see

Open Kanaler in the Marketing sidebar, under Inställningar. Everyone with access to Marketing can see the page. Only workspace administrators can change it.

Switch a channel on or off

The channels are grouped into Sociala medier, Betald annonsering, Egna kanaler and Evenemang och PR. Flip the switch beside a channel. It saves at once and applies to everyone in the workspace. If it cannot be saved, the switch goes back and a message says so.

Until someone changes a switch, the workspace follows the standard set: the main social platforms and ad platforms, email, SMS, blog, webinars, events, PR and other. Rarer ones such as Instagram Reels, Facebook Reels, Threads, YouTube and TikTok Ads start switched off. Switch them on if you want to plan them separately.

Where the list shows up

The same list is offered when you choose a channel on a campaign (Campaigns), on a post in the content plan (Plan organic content on the content plan board), on a budget pot or a spend line, and in the channel filter on the marketing calendar.

What happens to a channel you switch off

Switching a channel off only stops it being offered for new choices. Nothing is removed. A campaign, post or budget pot that already has the channel keeps it, shows it and can still be saved with it.

Older broad channels such as Betald sökning, Betalda sociala medier, Sociala medier and Innehåll work the same way: records that have them keep them, but new records use the detailed channels.

Budgets and synced ad spend

Spend synced from Google Ads and Meta is still stored under the older channels. The budget and the reports treat Google Ads and Betald sökning as one channel, and Meta Ads and Betalda sociala medier as one channel. A new budget pot on Google Ads therefore compares against your synced Google spend.