Landing pages

Landing pages are campaign pages you build in DealJourney and publish, under Landing Pages in the sidebar.

Create and manage landing pages for your campaigns

The point is the form. A landing page with a form on it turns a visitor into a record in your CRM — normally a lead — without anyone retyping anything from an email. That is the difference between a campaign you can measure and one you cannot.

A submission can create a lead, and a lead can trigger a rule. Lead capture is on by default, so the usual automation is a workflow on lead created — assign it, acknowledge it, make a task. Set that up when you publish the page, not after the first enquiry has sat unanswered over a weekend. See What can trigger a rule.

Ask for less than you want to know. Every extra field costs you completions. Get enough to make contact and enough to route the enquiry; everything else can be asked once someone is talking to you.

Have somebody own it before it goes live. The most common failure with lead capture is not technical — it is enquiries landing in the CRM correctly and nobody having agreed whose job it is to answer them.

Test the page yourself after publishing: submit the form, and confirm the record appeared where you expected with the fields filled in.